<div class="row">
    <div class="span8 cols">
        <h1 data-field="breadcrumbs" class="project-title">
            <span data-field="c1"></span>

            <span data-field="c2" class="btn">Will be rendered inside button</span>
            <span data-field="subTemplate">
                <span data-field="h2">This will be rendered</span>
            </span>
        </h1>
    </div>
    <div class="span4 cols"></div>
</div>